This is not surprising; it's using current technology, a thin, but very strong cord with a join to the strap that's covered with molded plastic. The fabric strap is soft; not obvious whether woven, or something else. No doubt that it's more than strong enough to do the job. Color is darkish grey with white "accents". Quality appears to be quite consistent with Nikon excellence.
What really bothers me is people who attach straps to their nice cameras (even quite-costly ones!) and DON'T USE them! This, if you forgive my language, seems simply stupid.
Other than the Coolpix AV100, if you drop a Nikon product a few feet onto concrete or any hard floor, its chances of survival are pretty poor. That´s not Nikon's fault. Consequences are likely to be "beyond economical repair", as the phrase goes.
Imho, any emotionally-mature, sensible person uses a strap! All it takes is one hard fall...